Japanese Snacks You Can Customize.
Japanese snacks have long been a favorite among international visitors for their unique flavors, creative packaging, and cultural charm. Not only are they affordable- making them ideal for room drops or welcome gifts- but when customized with your own original design, they make a lasting impression that’s perfect for event giveaways.
From my own experience in event planning, custom-designed Japanese snacks have consistently delighted guests and left a strong, positive impression. In fact, according to one study, such personalized items can be more than twice as memorable as when no gift is provided.
While there is usually a minimum order quantity to consider, the process of creating these customized snacks is surprisingly simple. Below, I’ll introduce several options that are both practical and impactful- great additions to your next event.
MORINAGA “HI-CHEW”
Hi-Chew, known for its fruity flavor and unique chewy texture, is a favorite among both locals and international visitors. It’s also available with customizable packaging, making it an excellent choice for original event giveaways.
Please note that while the standard Hi-Chew comes in a plastic wrapper, the customized version is offered in a paper box format. Custom packaging is available for three flavors: grape, strawberry, and green apple.
The minimum order quantity is just 100 units, and orders can be placed in increments of 50 units, making it easy to tailor your purchase to the size of your event. Unlike chocolate or other heat-sensitive treats, Hi-Chew is less affected by temperature, making it a versatile option year-round.
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PRINGLES
Loved by both kids and adults, Pringles is a highly popular potato chip brand and an ideal choice for casual snacks in room drops. Its signature cylindrical packaging and playful character design make it instantly recognizable.
For customized versions, you can use the entire surface of the can except for the ingredient label area—making it perfect for eye-catching designs or large photos. Whether you're aiming for impactful visuals or detailed branding, Pringles offers plenty of creative freedom.
Minimum orders start at 100 units, and can be placed in increments of 50 units, allowing for flexibility depending on your event size. Arranging custom-designed cans at the venue can also serve as a colorful and effective branding display.
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MORINAGA “KOEDA”
Koeda, a long-selling crispy chocolate snack, is also available with custom packaging—perfect for event giveaways with a touch of tradition and fun. The standard version contains 11 packs of individually wrapped sticks (4 sticks per pack), but the customized version includes 3 packs per box, so be sure to note the difference.
What makes Koeda especially attractive is the fully customizable outer box, which allows for extensive use of photos, messages, and creative designs across the entire surface. Just like with Pringles and Hi-Chew, you can include multiple images, freely choose font styles and colors, and even download official design templates from the manufacturer to create a clever homage to the original Koeda packaging.
Note that the design process uses a flat layout (die-cut template), so careful attention is needed when placing photos and text to ensure proper orientation.
Minimum order is 100 units, with additional quantities available in increments of 50 units, making it a flexible and impactful choice for your next event.
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Nestle “KitKat”
The beloved KitKat is also available in customizable formats, offering two main packaging options: box type and individual wrapper type.
The box type allows for larger, more impactful designs, as you can insert a photo directly onto the KitKat box. This makes it ideal for creating a strong visual impression. On the other hand, the individual wrapper type is perfect when you want to share small treats with many people. It’s easy to create—just add a face photo and a short message—and ideal for casual or large-scale distribution.
KitKat offers an easy-to-use online design tool, allowing even individual users to create and place orders with minimal effort. The minimum purchase is 10 boxes for the box type and 20 pieces for the individual wrappers. However, please note that this service is primarily designed for personal use, so larger orders may require special arrangements with the provider.
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Calbee “Jagariko”
The crispy and satisfying Jagariko potato snack is also available with customizable packaging. As a dry snack without chocolate or meltable ingredients, it's a safe and convenient option even during warmer seasons.
Like KitKat, Jagariko’s customization option is mainly geared toward individual consumers, but bulk orders of around 600 units or more can typically be processed as a group, making it suitable for larger events as well.
Design and ordering are handled online, but note that only a limited portion of the packaging can be customized, so highly detailed or intricate designs may not be possible. The standard purchase unit is 12 cups per order, and the simplified customization process makes it easy to create personalized versions quickly.
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Lotte “Koala's March”
Koala’s March, a long-selling snack loved for its cute koala character and crispy chocolate-filled biscuits, is also available for customization. Semi-custom orders can be placed starting from 400 units, using pre-designed templates that can be personalized with your logo, images, or messages.
The available templates often feature seasonal themes or special collaboration designs, making them fun and timely. For large-scale promotions, fully custom orders are also possible starting from 10,000 units, allowing complete freedom over the package design and layout.
For simpler needs, there is also a mini-pack version that can be created easily online—perfect for casual events or giveaways. If you're considering this option, feel free to reach out for more details.
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The examples above are just a small selection of the many customizable Japanese snacks available. In addition to these, there are plenty of other options such as dorayaki (a traditional Japanese confection) with branded logos, or even macarons and other Western-style sweets that can also be personalized.
When selecting these gifts, it's important to consider seasonal factors as well as current trends, as availability and appeal may vary depending on the time of year. If you're interested in incorporating any of these ideas into your next event, please feel free to reach out—we’d be happy to assist with suggestions and arrangements tailored to your needs.
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